Nintendo Announces Mario Claymation Show, As Part of New Kid-Themed My Mario Product Line Push

Nintendo has announced a new claymation Mario show that's set to premiere on YouTube. The series, which will feature kid-friendly animated episodes just one-minute in length, will launch alongside a major new push by Nintendo for the kid's product market, with a range of toys, picture books, and more released under a new "My Mario" banner.

Notably, this range includes a set of wooden blocks that you can use as amiibo figurines. Other products on the way include a set of plastic tableware, a board book, a backpack, a plushie Mario, rattles and items of baby and toddler clothing including T-shirts and Mario hoodie.

My Mario has interactive elements too, including a My Mario app for smartphones and Switch consoles where you can play with Mario's face, like a 2D version of the Mario 64 start menu.

The Hello Mario app will launch for iPhone and Android devices on August 26 in Japan, with the rest of the My Mario range set to arrive there on August 28. Nintendo has plans for an international My Mario launch, it has said, but not until the beginning of 2026.

While designed for kids, it's easy to see some of these products becoming collector's items — in particular the wooden blocks set which features Mario, Peach, Luigi and Yoshi alongside a range of Mushroom Kingdom props like a Mushroom and Fire Flower.

Nintendo has said that these figures can be used as their appropriate amiibo in compatible games, adding to their worth — though you'll need to green shell out around $135 for the set (and also, at least until next year, be in the position to buy it from Japan).

The original Super Mario Bros. celebrates its 40th anniversary on September 13, while the coming year will see the launch of the next Super Mario Movie. Potentially titled Super Mario World, it'll launch in theaters on April 3, 2026.

Tom Phillips is IGN's News Editor. You can reach Tom at tom_phillips@ign.com or find him on Bluesky @tomphillipseg.bsky.social